The Impact of Blogging on Business Growth

The evidence is clear.

It's been over three years since I embarked on my journey of creating blogs and in-depth content tailored for medical professionals, digital marketers, and entrepreneurs. Initially, it served as a means to earn a stable income while I sought my next career move. However, as I delved deeper into blogging, I began to appreciate its potential to transform a business over the long term.

Traffic is essential for any business. Yet, the high-quality traffic generated through content marketing and SEO can elevate a business's visibility exponentially. For instance, one of my clients skyrocketed from 1,600 monthly views to 60,000 thanks to my blogging and outreach efforts, revolutionizing her medical practice.

Despite its benefits, blogging often gets overlooked. Many businesses prioritize advertising and social media, while some marketers mistakenly believe that blogging is a dying art, only to be considered once all other options have been exhausted.

While advertising can yield immediate sales, the long-term costs associated with ads can far exceed those of cultivating a blog. The ongoing benefits of blogging usually surpass those of nearly all other marketing channels.

Sometimes, it takes statistics to illuminate the true value of blogging. There are countless blogging metrics available, but here are ten that can motivate you to launch your blog without delay.

1. Over 70% of internet users continue to engage with blogs (Source: Impact Plus)

   Blogs remain a staple in the online routines of many. Readers often take the time to digest the information presented. With enough engaging subheadings, they are likely to become loyal subscribers.

2. Increased blog posts correlate with nearly five times more leads (Source: Hubspot)

   Lacking a blog—or failing to update it—means missing out on numerous leads. Decision-makers consult blogs before making purchases, as they illustrate how a product or service can enhance their lives.

3. More content leads to greater visibility; 50 or more posts can quadruple your traffic (Source: Traffic Generation Cafe)

   In the blogging world, quantity often equates to opportunity. Google favors websites with a robust content library, meaning more blogs lead to increased chances for indexing and organic traffic.

4. Long-form content, particularly those exceeding 2,000 words, proves most effective (Source: Backlinko)

   Short blogs are becoming less relevant. In-depth articles address reader queries while keeping them engaged longer, enhancing shareability and boosting Google traffic.

5. Blogging ranks second to videos in terms of effective content marketing (Source: Hubspot)

   While video content has surged in popularity, blogging remains a key strategy in content marketing. Marketers should integrate both mediums for optimal results.

6. 70% of consumers prefer reading blogs over viewing ads (Source: Ledgeview Partners)

   Many users tend to bypass ads in favor of blog content, which is seen as less intrusive and more informative. Crafting high-quality content can yield long-term benefits compared to traditional advertising.

7. Prospective buyers often read blogs prior to making decisions (Source: Hubspot)

   Prior to investing in new technology, I consulted various blogs in addition to watching videos. A well-rounded content approach can guide potential customers through their purchasing journey.

8. Content marketing is more cost-effective and generates more leads (Source: Webtribunal)

   Studies show that, over time, the expense of social media and search ads surpasses that of content marketing for generating leads. Evergreen content, like blogs, can continue attracting customers for years.

9. Valuable blog posts tend to be shared widely (Source: NYT Marketing)

   Backlinko exemplifies excellence in blog and SEO content creation. High-quality posts are more likely to be shared, broadening your reach. A staggering 94% of people share blogs they find helpful.

10. SEO-driven blog leads have over a 7X higher closing rate compared to paid ads (Source: Search Engine Journal)

    The psychology of ad clicks differs from that of organic search. Readers are generally more receptive to blogs, resulting in significantly higher conversion rates.

Final Thoughts

The statistics are compelling. Implementing a content marketing and SEO strategy can significantly enhance your traffic, brand presence, and revenue. With Google’s enduring relevance, millions of users continue to rely on it to find solutions. It’s prudent to create blogs that address users' inquiries and demonstrate your value.

Now is the time to integrate blogging into your marketing strategy or advocate for it within your organization.

If you need assistance with blogging, SEO, or related services, I would be thrilled to help. Connect with me on Contra to kickstart your project!

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